Case Studies
Green Woods Charter School
Green Woods enters into a new phase of rapid expansion adding new stuff and over 200 new students forcing the school to relocate to an interim building until the construction of the new campus is finished.
Objective: To introduce a new look and feel for Green Woods Charter School that reflects the unique curriculum focus based on the EIC Learning Model as well as to integrate the new brand online.
Strategy Execution: The agency creates a new brand identity for Green Woods with a bold new logo and color scheme as well as integrates the new brand onto the school’s website and social media sites.
Results: The agency’s branding work reflects the school’s mission “Creating the Active Young Stewards of the Natural World” and the unique environmentally focused curriculum. The new identity design incorporates the natural surroundings of the school and the outdoors focusing on nature’s colors and the changing of the environment with the seasons. A new dynamic and user-friendly site welcomes students, parents and the community on the home page offering important announcements, new school stories and a quick entryways to press and online donation pages. The site integrates social media and translation tools as well as a vibrant student animated photo gallery. Additionally, the new website’s background changes with the seasons.
The new Green Woods website is built with the latest design and programming standards and is mobile and portable device friendly.
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Stasmayer
Objective: To deliver a new online presence that aids the client with its marketing efforts. Stasmayer's new website is to reflect company's expansion of IT product and services and to highlight its core expertise in medical and law practice IT. The new website is to offer tools to manage content.
Strategy Execution: The agency designs a new user interface and a website architecture to support inclusion of the new content. The new website is also a responsive design and its layout changes based on the user's device. Detailed schematics and creative layout mockups are produced for the client to showcase the website's interface on different devices including mobile phones, iPods and computers. The new website layout responds to the unique screen width from the user's device. All graphical interface design and programming techniques used support the latest web standards. The site is tested on multiple devices, platforms and browsers.
Results: Stasmayer's new website is based on a responsive grid and its design and layout adjust to the device in use. The website uses jQuery animation and all of the website's content is completely mobile friendly and search engine friendly. Stasmayer's website has a content management system (CMS) enabling client to perform content updates via an intuitive administrative interface upon an admin login. The site integrates social media and features news and events, a blog with an RSS feed, Google map for location and an online contact form with captcha to prevent spam.
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American Automated Payroll
Background Information: American Automated Payroll (AAP) is a Charleston based company. Rapid growth and expansion transform this payroll company into a full service business resources firm with payroll, HR, employee benefits, insurance services and products with office locations in three states. AAP rebrands to reflect the corporate changes with its new brand image. The new brand must be integrated online.
Objective: To recreate AAP's Internet presence based on the new corporate identity standards as well as promote new products and services.
Strategy Execution: The agency constructs the new website architecture to support inclusion of new products and services into the user interface. Detailed schematics are produced for the client outlining the depth of the website, content sections and user experience through the site. Next, in the creative phase, a new graphical user interface is designed. All graphical interface design and programming techniques used support the latest web standards. The site is tested on multiple devices, platforms and browsers.
Results: AAP's website is used as a marketing tool to promote new products and services. The website reflects the new corporate image, is designed to the latest web standards and is completely search engine and mobile device friendly. AAP's website also features a content management system (CMS) enabling client to perform content updates via an intuitive administrative interface.
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CHA Educational Tours
Objective: CHA needed to increase visibility among its target audience. The competition outperformed CHA on the Internet and dominated Search Engine results.
Strategy Execution: To increase CHA's market visibility, the agency expanded CHA's marketing strategy with a new focus on the Internet and the electronic media. Adamus performed CHA website analysis and implemented search engine optimization. The agency introduced the use of social media into the strategy and designed communications tactics that focus on creation of content for the Internet and online public relations. Additionally, the agency designed and executed a paid search campaign for CHA Early Bird promotions.
Results: Within a year, CHA's website unique visitors more than doubled. CHA appears at the top of organic search results on major search engines. Additional indexed links appeared on Google.
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Other Case Studies
- Audubon Savings Bank
- The Whitman
