Case Studies

THE WHITMAN

Background Information: The Whitman Diner is a 35-year old Gloucester County landmark that got an extreme makeover with a brand new lounge addition. The Whitman Diner seeks agency's help to complete its transformation into a new stylish night spot bringing a fresh taste to South Jersey.

Objective: Transform South Jersey diner into a stylish night spot.

Strategy Execution: The agency designed and executed an integrated marketing communications plan including a branding strategy, online and offline advertising, public relations and special events such as the grand opening party which included local officials and celebrities. Adamus Media rebranded the restaurant and integrated the new brand identity throughout all communications channels online and offline.

Results: The South Jersey diner is transformed into The Whitman - a modern diner and martini lounge that offers South Jersey residents a stylish local alternative to Philadelphia's "night out" experience. The grand opening is a success as The Whitman launches the slogan "Maybe Through the Woods. Definitely Not Over the River."

Click the image to see more results.