Founded in 1969, CHA Educational Tours (Cultural Heritage Alliance) is an educational tour operator headquartered in Philadelphia, PA. The company offers over 120 itineraries of international student and teacher travel throughout Europe, Latin America, the South Pacific and Asia. The international educational travel industry is deeply affected by economic, environmental and socio-political factors.
With the industry at its low, high international airfare prices and the new market entries, CHA must stay visible and relevant to its target audience. CHA needed to increase visibility among its target audience. The competition outperformed CHA on the Internet and dominated Search Engine results.
To increase CHA's market visibility, the agency expanded CHA's marketing strategy with a new focus on the Internet and the electronic media. Adamus performed CHA website analysis, implemented SEO, introduced new social media strategies and designed communications tactics that focus on creation of content for the Internet. Additionally, the agency designed and executed a nation-wide paid search campaign for CHA Early Bird promotions and engaged in Public Relations.
Over the course of 12 months, CHA's website unique visitors more than doubled. CHA appears at the top of organic search results on major search engines. Additional indexed links appeared on Google.
Recently, Adamus has also worked with CHA on rebranding and brand integration across multiple channels including print, video, email marketing and web.
