Case Studies

Audubon Savings Bank

Background Information: Audubon Savings Bank is a 100-year-old New Jersey state-chartered bank with branch locations in Camden and Burlington counties seeking to expand its online banking features and promote personal and business banking products and services.

Objective: Deliver advanced online banking experience to current and prospective customers. Promote personal loans and mortgages, as well as the business banking products and services.

Strategy Execution: The agency outlined a new multi-phase, integrated marketing communications approach for the bank including advertising, public relations, and online marketing strategies. In phase I, the agency designed, programmed and launched a new website for Audubon Savings Bank improving website's user experience with new interface, website architecture, as well as new online banking features including online mortgage and loan applications. Additionally, the agency delivered new collateral materials including business and personal banking sales kits.

Results: Audubon Savings Bank's customers enjoy the new website and benefit from new online banking features. Audubon Savings Bank's image and messages are consistent across electronic and print media. Additionally, the bank appears at the top of organic search engine results.

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