CASE STUDY

Adamus Media helps TNT Equipment reach top rankings on search engines
November 25, 2009

PROBLEM: Loss of business to a competitor
When we first met TNT Equipment (TNT), a provider of utility maintenance vehicles and rail equipment located in South Jersey, the company informed us they were unable to find themselves through online searches despite having a website. TNT needed to focus on Search Engine Optimization. Smaller competitor required the help of TNT to complete orders for opportunities TNT hadn’t bid.

INSIGHTS:
The Internet is the number one source to locate information about products and services. TNT would not appear at the top of search results with appropriate industry keywords. Additionally, Adamus Media discovered that the agency could not work with the TNT’s main website (tntequipme.com) because the site could not be modified in any form or shape due to the restrictions from a 3rd party responsible for original development and hosting of TNT’s website.

SOLUTION:
Adamus Media designs an online Search Engine Optimization strategy to increase TNT’s online search visibility and overcome the obstacle of the client’s inaccessible website. By implementing the strategy Adamus Media achieved:

a) Improved rankings for specific industry keywords related to sales lease and rental of high rail equipment.
b) Establish client’s online rankings as an authorized Elliott dealer.

RESULTS:
Within the first week of agency’s work completion, preliminary results appeared on search engines. The chosen keywords were indexed on the first page of Yahoo in the third position. Week after they appeared on the first page of Google in the second position of search results.

Week number two brought more good results: TNT ranked number two with the keyword "authorized Elliott dealer." Overall, the industry’s most important keywords list TNT in positions two through six on major search engines such as Google and Yahoo.

Contact Adamus Media at info@adamusmedia.com or call 856-728-6100.